Image of Samaa

About me

I have a sweet spot for balancing human needs and business interests. I apply my curiosity to frame problems at a deeper level while designing beautiful, functional and intuitive digital experiences that can meaningfully impact people’s lives every day.

Hello, I am Samaa El-Sayed and I am a seasoned UX Specialist. I have collaborated with cross-functional teams and industrial experts from start-ups, not-for-profits and large enterprises across various industries applying the human-centered design framework that encouraged them to solve their end-user needs while meeting their business goals.

While keeping up with our ever-changing digital age, I love connecting with humans because I am curious to learn about their habits and behaviours when they interact with technology. Also, I enjoy bringing innovative ideas and solutions to design beautiful, functional and intuitive experiences that can meaningfully impact people’s lives every day.

Check out my LinkedIn profile to get detailed knowledge about my credentials and experience. You can review my updated resume or contact me.

Working collaboratively, I strive to utilize my talents, skills and proper methods to achieve the best possible outcome when leading design projects. The following outlines the skills that enable me to succeed in my role:

My skills:

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User research

  • User interviews

  • Usability testing

  • Persona generation

  • Competitor analysis

  • Data analytics

  • Journey mapping

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Design strategy

  • Problem definition

  • Storyboarding

  • Design roadmap

  • Competitive analysis

  • SWOT analysis

  • Business modelling

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Interaction design

  • Wireframing

  • Prototyping

  • Design systems

  • Grid systems

  • Responsive design

  • Native design

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Visual design

  • Colour

  • Typography

  • Illustration

  • Style and visual branding

  • Composition and layout

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Content management

  • Information architecture (IA)

  • Navigation

  • Sitemapping

  • User Flows

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Web design

  • Internet design standards
    (W3C)

  • Accessibility standards
    (WCAG 2.1/AODA/ADA)

  • Front-end development understanding

Project Mangement

  • Applied project management. (PMBOK® Guide)

  • Agile (SCRUM)

  • Waterfall methodology

  • Stakeholder management

Technical skills and tools

The following outlines the technical skills and tools that I have been utilizing in my design career. I am always open to learning new skills and using different tools to sharpen my craft.

  • Figma

  • Axure

  • Sketch

  • InVision

  • Adobe Photoshop

  • Adobe Illustrator

Design/prototyping tools

  • HTML

  • CSS

Programming familiarity

Project management and collaboration tools

  • Confluence

  • JIRA

  • Mural

Interested in reading my case studies?